While Pico has largely operated within China’s borders, it has maintained a presence in many global markets though this has primarily occurred in the commercial segment.

Meta furthered its share, capturing 90% of the market as the Quest 2 remains immensely popular and Meta continues to offer more exclusive content while subsidizing hardware.įollowing Meta was ByteDance’s Pico with 4.5% share. IDC says that Facebook parent company Meta current dominates the VR market, but its current business model isn’t sustainable.

Virtual reality (VR) headset shipments are expected to hit 13.9M units for the year as a whole.īut next year is expected to be the crucial one for the VR and augmented reality (AR) sector, as Apple enters the market … ModiFace has rolled out a similar technology in recent weeks at several leading-edge Walmart test stores in the United States.The global VR headset market grew by 241.6% year-on-year in the first quarter of this year, according to the latest market intelligence data. We are delighted to be partnering with MAC on many AR initiatives, the first of which is to bring photo-realistic live video makeup try on to MAC stores,” said Jennifer Tidy, Vice President of Partnerships at ModiFace.

“ MAC Cosmetics is a renowned beauty brand with a very unique range of shades. “ We believe this will be a game changing addition to our stores.”Īccording to MAC, the virtual looks are mapped to the user’s face thirty times per second, with sub-pixel placement accuracy, with rendition quality on par with that of real-life application by a makeup artist. “ The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of colour and artistry,” said Tim Tareco SVP Global Creative, Visual Merchandising + Store Design from MAC. Called “Virtual MAC,” the AR mirrors have been introduced in US standalone MAC locations, setting the stage for a broader global rollout early next year. The mirrors are based on a 3D video makeup rendering technology developed by Canadian firm Modiface. On Tuesday, MAC Cosmetics announced the launch of an augmented reality mirror that allows customers to preview how certain MAC shades and looks will appear when applied to their own faces.

Virtual reality mac hardware